Examlex
Which of the following statements is true about the history of Southwest Airlines entering new markets?
Early Adopters
Consumers who are among the first to purchase and use new products or technologies, often helping to spread word-of-mouth information.
Late Majority
A segment of consumers in the technology adoption lifecycle that is skeptical of change and adopts new products or technologies after the majority of the market has accepted them.
Early Majority
A segment of consumers who adopt new products or innovations shortly after the early adopters, contributing significantly to market penetration and success.
Rate of Diffusion
The speed at which a new product, service, or idea spreads throughout a population or market.
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