Blossom, Inc

question 223

Multiple Choice

Blossom, Inc., sells 900 bottles of perfume a month when the price is $10. A huge increase in resource costs forces Blossom to raise the price to $12, and the firm only manages to sell 750 bottles of perfume. Using the midpoint formula, the price elasticity of demand coefficient is

• A)1 and elastic.
• B)1.4 and elastic.
• C)1 and unit elastic.
• D)1.67 and elastic.

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Definitions:

Capital Budgeting Decision

The process of evaluating and selecting long-term investments that are in line with the firm's goal of value maximization.

Internal Rate of Return

A financial metric used to evaluate the profitability of potential investments, calculated as the discount rate that makes the net present value of all cash flows equal to zero.

Quantitative Decision Rule

A structured approach that uses mathematical models and numerical data to help make decisions.

Time Value of Money

The concept that money available now is worth more than the same amount in the future due to its potential earning capacity.