The Table Shows Market Shares of Firms in Hypothetical Industries

question 60

Multiple Choice

The table shows market shares of firms in hypothetical industries. Assume these are distinct industries with no buyer-seller relationships or competition among them. A merger between Firm 2 in Alpha and Firm 3 in Beta would be a

• A)conglomerate merger.
• B)vertical merger.
• C)diagonal merger.
• D)horizontal merger.

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Definitions:

Price Revenue Relationship

The correlation between the price of a product or service and the revenue generated from its sale.

Sales Volume

The total quantity of goods or services sold by a company within a specific period.

Supply Chain Management

The oversight and management of the flow of goods and services from the point of origin to the point of consumption.

Competitive Advantage

A situation or factor that gives a business an advantage or superior standing over its rivals in the industry.