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The demand for a resource depends primarily on
Reward Power
The ability of an individual, such as a manager or leader, to influence others' behavior by controlling desired resources, benefits, or rewards.
Influence Tactic
Methods or techniques used by individuals or groups to affect or change others' behaviors, perceptions, or attitudes.
Agent's Reward
Compensation, recognition, or benefits given to an agent, representative, or employee for their work or achievements.
Referent Power
A form of influence that stems from an individual's ability to be admired and respected, leading others to identify with them.
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