The Introduction of the IPhone by Apple Is an Example

question 136

Multiple Choice

The introduction of the iPhone by Apple is an example of a(n)

• A)invention.
• B)innovation.
• C)diffusion.
• D)infusion.

---

Definitions:

Market Share

The percentage of total sales in an industry generated by a particular company, indicating its size and competitiveness in the market.

Customer Retention Rates

A metric that measures the percentage of customers who remain with a company over a given period of time, indicating the effectiveness of customer loyalty and retention strategies.

Behavioral Loyalty

Behavioral Loyalty refers to the observable actions of consumers repeatedly purchasing or engaging with the same brand based on positive experiences or satisfaction.

Attitudinal Loyalty

The level of emotional attachment and positive feelings a customer has towards a brand, influencing repeat purchases.