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The "inverted-U theory" of R&D shows the relationship between
Subjectively Selecting
The process of choosing or making decisions based on personal feelings, tastes, or opinions rather than external evidence or criteria.
Subconsciously Selecting
The process by which individuals make choices or decisions without conscious awareness.
Marketing Audit
A comprehensive, systematic, and periodic evaluation of a company's marketing strategies, objectives, and activities.
Market Analysis
The process of examining the size, growth, and trends within a particular market or industry, including competitor and customer analysis.
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