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Why is the percentage of business research and development spending for basic research so small?
Valence
The intrinsic attractiveness or aversiveness of an event, object, or situation.
Alderfer's ERG Theory
A motivational theory proposed by Clayton Alderfer that categorizes human needs into three groups: Existence, Relatedness, and Growth, suggesting that more than one need may motivate at the same time.
Motivated
A state of being driven or inspired to achieve something.
Demotivated
A state of reduced motivation, often characterized by a lack of enthusiasm or interest in tasks.
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