Examlex
The marginal benefit to a firm from its R&D expenditures is depicted by its
Reciprocity Norm
A social norm that dictates that individuals should return the favor or kindness that others have done for them.
Social Influence Technique
Strategies or methods used to change or influence the attitudes, behaviors, or perceptions of others through social interaction.
Foot-In-The-Door Technique
A persuasion strategy that involves getting a person to agree to a small request as a precursor to getting them to accede to a larger request.
Fundamental Attribution Error
A cognitive bias that involves overemphasizing personality-based explanations for behaviors observed in others while underestimating situational explanations.
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