A Consumer Will Buy a New Product Rather Than an Existing

question 117

Multiple Choice

A consumer will buy a new product rather than an existing product

• A)when the MU/ P of the new product is less than the MU/ P of the existing product.
• B)when the substitution of the new product for the old product increases the consumer's total utility.
• C)only if the new product has a lower price than the existing product.
• D)only if the MU of the new product exceeds the MU of the existing product.

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Definitions:

Cohort

A group of people defined most typically by having an event in common.

Cross-lagged

A study design often used in communication research to assess the direction and magnitude of relationships between variables at different points in time.

Double-barreled

Pertaining to questions or statements that address more than one issue at a time, often leading to confusion or muddled answers.

Double-negative

A grammatical construction that uses two negative forms to express a positive statement.