Examlex
Process innovation can be depicted as
Informational
Related to the provision or exchange of facts or data, often used for educational, advisory, or decision-making purposes.
Peripheral-Route Processing
A mode of persuasion in which an individual is influenced by superficial clues, such as the attractiveness of the speaker or emotional appeal, rather than by the argument’s actual content.
Central-Route Processing
A method of persuasion that involves deeply processing the content of a message, considering its logic and arguments rather than superficial cues.
Cognitive Dissonance
A psychological concept where an individual experiences discomfort or mental conflict from holding contradictory beliefs, thoughts, or values simultaneously.
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