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To maintain returns from research and development, firms
Rates of Response
The speed or frequency with which an organism responds to a stimuli in behavioral psychology, or the reply frequency in survey research.
Instrumental Conditioning
A method of modifying the intensity of a behavior through the use of either rewards or penalties.
Reinforcement Schedule
A strategy in behavioral psychology that determines how and when a response will be rewarded to encourage certain behavior.
Socializing Agent
Individuals, groups, or institutions that play a significant role in integrating people into society by teaching social norms, values, and beliefs.
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