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Refer to the game theory matrix, where the numerical data show the profits resulting from alternative combinations of advertising strategies for Ajax and Acme. Ajax's profits are shown in the upper right part of each cell; Acme's profits are shown in the lower left. Without collusion, the outcome of the game is cell
Actual Cost
The actual expenses incurred in acquiring an asset or delivering a service, including all relevant expenditures without estimation.
Budgeted Cost
The estimated or planned amount of money allocated for a particular purpose or period of time.
Direct Materials Cost Variance
A measure that evaluates the difference between the actual costs of direct materials used in production and the standard costs.
Direct Materials Price Variance
Direct materials price variance is the difference between the actual cost of direct materials used in production and the standard cost, indicating how much more or less was spent than expected.
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