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Refer to the diagram for a monopolistically competitive firm. Long-run equilibrium price will be
Electronic Dialog
The communication that occurs through electronic means, such as emails, chat rooms, and social media platforms, between businesses and customers.
Customerization
A blend of customization and standardization in marketing, where businesses adapt their products or services to individual customer needs while maintaining efficiency.
Customizing Product
Tailoring a product or service to meet the specific needs or preferences of an individual customer or segment.
Shopping Interaction
The engagement and exchanges between customers and retailers during the shopping experience, including physical and online shopping.
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