Examlex
Product variety is likely to be greater in
Social Categorisation
The process by which individuals classify others into groups based on shared characteristics.
Social Creativity
Group-based behavioural strategies that improve social identity but do not directly attack the dominant group’s position.
Social Change
The transformation over time of cultural values, norms, and social structures, leading to significant shifts in society.
Social Competition
Group-based behavioural strategies that improve social identity by directly confronting the dominant group’s position in society.
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