Examlex
If the industry depicted in this graph were purely competitive, the market price would be
Peripheral Route Persuasion
A method of persuasion that relies on superficial cues rather than the logical argumentation or the content of the message itself.
Cognitive Dissonance
The discomfort in one's mind caused by holding several contradictory beliefs, ideas, or values concurrently.
Central Route Persuasion
Central route persuasion is a method of persuasion that involves deeply processing the content of the message, focusing on the arguments and evidence presented.
Peripheral Route Persuasion
A means of persuasion that relies on superficial cues rather than the substantive quality of an argument, such as the attractiveness of a speaker.
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