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If the price of bottled water is $2 and the marginal cost of producing it is $2.5,
Extended Warranty
An additional warranty that covers the repair or replacement of items beyond the original manufacturer's warranty.
Need-satisfaction Format
A sales approach focusing on identifying and meeting the needs, wants, or challenges of customers as a priority.
Marketing Concept
A philosophy that firms should analyze the needs of their customers and make decisions to satisfy those needs, better than the competition.
Suggestive Selling
A sales technique where the seller proposes additional products or services to the customer, potentially enhancing their purchase experience.
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