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Personal Use
Utilization of products or services for individual needs rather than for business or commercial purposes.
Antecedent State
Refers to the psychological and physiological conditions of consumers that influence their behavior before encountering a marketing stimulus.
External Search
The process consumers undergo seeking information from sources outside themselves, such as reviews or expert opinions, before making a purchase decision.
Problem Recognition
The initial stage in the buying process where a consumer identifies a need or problem that requires a solution.
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