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question 71

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Definitions:

Repositioning

The strategic process of changing the market position of a product or brand to target new markets or change the perception among the existing customer base.

Animism

The belief that non-human entities, such as animals, plants, and inanimate objects, possess a spiritual essence or life force.

Cultism

Practices and devotions associated with a cult, which is a group of people with a religious, philosophical, or cultural identity, sometimes having extreme or exclusive beliefs or practices.

Measures of Reliability

Statistical tools used to assess the consistency and accuracy of data or measurement instruments over time.

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