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Positioning Statements
Key messages that are communicated to the target market to differentiate a brand or product in the market and influence consumer perceptions.
Target Market
A specific group of consumers identified as potential purchasers of a company's products or services, characterized by particular demographics or interests.
Brand Awareness
The extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services.
Breakeven Point
The point at which total costs and total revenue are equal, meaning there is no net loss or gain.
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