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Global Business Strategy
A global business strategy involves planning and conducting transactions across international borders to exploit global market opportunities and compete on a worldwide scale.
Uniform Pricing Strategy
Uniform pricing strategy is a marketing approach where a product is sold at the same price across different market segments or geographical areas.
Multidomestic Strategy
A marketing strategy that involves tailoring products or services to fit local market conditions and consumer preferences in each country of operation.
Foreign Licensing
A business arrangement where a firm allows another business in a different country to produce and sell its products under its brand in exchange for a fee or royalty.
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