Marketers Sometimes Use Hofstede's Cultural Dimensions to Design Marketing Campaigns

question 81

Multiple Choice

Marketers sometimes use Hofstede's cultural dimensions to design marketing campaigns

• A) with low individualism symbolism when confronted with a time oriented culture.
• B) using uncertainty avoidance to reduce power distance.
• C) with significant power distance.
• D) consistent with underlying cultural values in a country.
• E) with more consistent time orientation.

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Definitions:

Percentage Points

Percentage points represent the absolute difference between percentages, clarifying changes in percentage rates rather than relative changes.

Level Of Confidence

A statistic that quantifies the degree of certainty or trust in a sampling method’s estimate of the population parameter.

Stratified Random Sampling

A sampling method that involves dividing a population into smaller groups, or strata, and randomly selecting participants from each stratum.

Cluster Sampling

A sampling technique where the population is divided into clusters, and a random sample of these clusters is selected for study.