COGNITIVE ASSESSMENT an Advertisement on a Web Site Touts That

question 16

Multiple Choice

COGNITIVE ASSESSMENT An advertisement on a web site touts that the software for sale enables users to enter typed text, handwritten comments, drawings, or sketches anywhere on a page and then save the page. What kind of software is this ad selling?

• A) administrative assistant training software
• B) database software
• C) note taking software
• D) information management software

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Definitions:

Market Growth Rate

The annual rate of growth of the specific market in which the product competes.

Vertical Axis

In a graph or chart, the vertical line to the left side that typically represents the range of values for the variable measured.

BCG Matrix

A strategic business tool developed by the Boston Consulting Group that classifies business units or products into four categories (Question Marks, Stars, Cash Cows, Dogs) based on their market growth rate and market share.

Graphic Designers

Professionals who create visual content to communicate messages by applying visual hierarchy and page layout techniques, using typography and pictures.