Define the Following Five Categories of Software: Retail, Custom, Web

question 195

Essay

Define the following five categories of software: retail, custom, web application, open source, and shareware.

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Definitions:

External Audience

Refers to individuals or groups outside of an organization that a company communicates with or markets to, such as customers, investors, or the general public.

Marketing Plan

A comprehensive document or blueprint that outlines an organization's marketing efforts and strategies for a specific period, including objectives, target markets, and tactics.

Target Audience

The specific group of people at whom a product or the marketing message of a product is aimed.

Generic Marketing Plan

A broad, adaptable marketing strategy framework that can be customized and applied to various types of products, services, or market conditions.