COGNITIVE ASSESSMENT What Is the Term for the Process of Comparing

question 96

Multiple Choice

COGNITIVE ASSESSMENT What is the term for the process of comparing data with a set of rules or values to find out if the data is correct?

• A) query
• B) verification
• C) procedure
• D) validation

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Definitions:

Small Businesses

Companies with a limited number of employees and revenue, playing a significant role in the economy.

Black Box Influence

The impact of systems or processes whose internal workings are not visible or easily understood by outside observers.

Consumer's Mind

The perceptions, attitudes, memories, and biases that influence how a customer thinks about a product, brand, or experience.

Evoked Set

The group of brands or businesses that come to a customer’s mind when she thinks of a type of product.