Which of the Following Has as Its Purpose the Assessment

question 168

Multiple Choice

Which of the following has as its purpose the assessment of the feasibility of each alternative solution and then recommend the most feasible solution for a project?

• A) software
• B) proposal
• C) sourcing
• D) map

---

Definitions:

Exposures

The number of times potential customers come into contact with a marketing message or advertisement.

Encodes

The process of converting data into a particular form, often for the purpose of security, storage, or transmission efficiency.

IMC Communication Process

An approach to achieving the objectives of a marketing campaign through the well-coordinated use of different promotional methods that are intended to reinforce each other.

Transmitter

A device that sends out a signal, message, or broadcast to a receiver.