COGNITIVE ASSESSMENT Your Friend Has Been Asked to Repair a Washing

question 42

Multiple Choice

COGNITIVE ASSESSMENT Your friend has been asked to repair a washing machine for your cousin. To get an idea of what might be wrong, which Web site should your friend visit?

• A) washmachine.org
• B) howstuffworks.com
• C) job.com
• D) appliancefixit.ca.com

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Definitions:

Target Drift

The phenomenon where the intended target market or audience gradually changes over time, impacting marketing strategies.

Segment Shift

A change in market dynamics that leads to the movement of customers from one market segment to another due to factors like changing needs, emerging technologies, or competitive actions.

Differentiating

Differentiating involves making a product or service stand out from its competitors, through unique features, branding, or quality.

Competitive Advantages

Unique attributes or capabilities a company possesses that allow it to outperform its competitors.