COGNITIVE ASSESSMENT Digital Billboards Can Be an Effective Advertising Method

question 93

Multiple Choice

COGNITIVE ASSESSMENT Digital billboards can be an effective advertising method. Which of the following is not true about digital billboards?

• A) Some states and municipalities have banned digital billboards.
• B) Government agencies that control zoning issues for billboards are torn between revenue generated and public safety.
• C) The advertising industry funded research that shows no correlation between the location of digital billboards and vehicle accidents.
• D) Digital billboards often change the display of ads every six minutes.

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Definitions:

Sensation

The process through which the senses pick up visual, auditory, and other sensory stimuli and transmit them to the brain.

Perception

The method through which people arrange and understand their sensory perceptions to assign significance to the world around them.

Difference Threshold

The smallest amount by which a stimulus must be changed in order to notice that the change has occurred, also known as the just noticeable difference (JND).

Stimulus Level

The intensity of a stimulus which may influence the response it elicits from an organism or process.