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COGNITIVE ASSESSMENT What Is the Purpose of a PUE

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COGNITIVE ASSESSMENT What is the purpose of a PUE?


Definitions:

Foregone Alternative

The option or course of action that is given up when another is chosen; closely related to the concept of opportunity cost.

Opportunity Cost

The charge of rejecting the following prime opportunity in the process of decision-making.

Sunk Costs

Sunk costs are expenditures that have already been incurred and cannot be recovered, and should not affect future investment decisions or operations.

Opportunity Costs

The forfeit of discarding the next top choice during the decision-making procedure.

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