Which of the Following Is a Collection of Every Action

question 68

Multiple Choice

Which of the following is a collection of every action that users make as they move through a Web site?

• A) click stream
• B) link tracker
• C) extranet
• D) data trail

---

Definitions:

Customer-Based Brand Equity

The value a brand gains from having strong brand equity in the minds of customers, based on perceptions of brand quality, associations, and loyalty.

Customer-Brand Relationship

The dynamic and ongoing interaction between a consumer and a brand, characterized by loyalty, emotional connection, and consumer engagement.

Unaided Recall

A measure of consumer memory or awareness where respondents mention a brand without being prompted with clues or choices.

Brand Awareness

The extent to which consumers are familiar with the distinctive qualities or image of a particular brand.