Which of the Following (A Job Title in the Technical

question 127

Multiple Choice

Which of the following (a job title in the technical services area of an IT department) maintains an organization's Web site and creates or helps users create Web pages?

• A) Web developer
• B) Webmaster/Web administrator
• C) Web designer
• D) Web technician

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Definitions:

Marketing Mix

The combination of factors that can be controlled by a company to influence consumers to purchase its products, traditionally identified as product, price, place, and promotion.

Marketing Mix

A combination of factors that can be controlled by a company to influence consumers to purchase its products, typically summarized as product, price, place, and promotion.

Profitability Numbers

Financial metrics used to assess the degree to which a company generates profit from its operations.

Profitability

The financial gain made by a business, calculated as total revenues minus total costs.