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These are sometimes referred to as rough or smooth depending on the structure.
Alternative Evaluation
The process consumers undertake to assess the benefits and drawbacks of different options before making a purchase decision.
Problem Recognition
The initial step in the consumer decision process where an individual realizes a difference between their current state and a desired state.
Ideal Situations
Circumstances or conditions perceived as the most favorable or perfect for achieving specific goals or outcomes.
Consumer Purchase Decision
The process that consumers go through in identifying and evaluating options before making a buying choice.
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