Examlex
The process of removing some of an athlete's blood, allowing erythropoietin to work and then reinjecting the removed blood just prior to competition is called
B2B Markets
Encompasses the transaction of goods and services between businesses rather than between businesses and consumers.
Personal Selling
A promotional strategy where sales representatives interact directly with potential customers to explain product benefits and persuade them to make a purchase.
Advertising
The activity or profession of producing advertisements for commercial products or services to inform or attract potential customers.
Informational Appeal
Used in a promotion to help consumers make purchase decisions by offering factual information and strong arguments built around relevant issues that encourage them to evaluate the brand favorably on the basis of the key benefits it provides.
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