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The function of segmentation is to
Coalition
An alliance between individuals, groups, or nations for a common purpose, often temporary and focused on achieving a specific goal.
Decision Quality
The level of effectiveness and efficiency in making choices that meet objectives and yield beneficial outcomes.
Engage
To involve oneself or become actively involved in a particular activity or enterprise.
Focus Groups
A research method in which a small, diverse group of people are gathered to discuss and provide feedback on a specific topic or product under the guidance of a moderator.
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