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In the late 1920s, a mutation occurred in many silver fox farms around the world. The fox farms that sold expensive furs were proud of the quality of their furs, and each advertised that it had the best and most pure breed of all the fox farms. The new mutations produced a "platinum" coat pattern that was commercially desirable, so the farms crossed them to get more. The results of their breeding experiments were as follows: (1) silver x silver → all silver offspring; (2) silver x platinum → equal numbers of silver and platinum; (3) platinum x platinum → 2 platinum for each silver offspring. Explain.
FAB (Features, Advantages, Benefits)
A marketing strategy that outlines a product's features, its advantages over competitors, and the benefits it offers to the customer.
AIDA Sequence
The AIDA sequence is a marketing model that outlines the four stages of the customer journey: Attention, Interest, Desire, and Action, used to guide advertising and sales strategies.
Markup
Markup is the difference between the cost of a product or service and its selling price, expressed as a percentage of the cost.
Architectural Details
Specific elements of a building design that define its character and aesthetics.
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