Examlex
Plasmids
Escalation Of Commitment
The decision-making error of investing additional resources in a failing course of action due to commitments already made.
Market Share
The percentage of an industry's sales that a particular company controls, signifying the company’s size and competitiveness in the market.
Informational Influence
The effect of information or knowledge from others in shaping one’s beliefs, attitudes, or behaviors, often occurring in social settings where individuals look to others for guidance in uncertain situations.
Normative Influence
The impact of the expectation of conforming to the norms of a given group, which guides an individual's behavior to match group standards.
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