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Shopping Products
Consumer goods for which buyers are willing to spend time and effort to compare quality, price, and style across different sellers.
Prestige Products
High-quality items that are regarded as status symbols, often marketed to appeal to consumers' desires for luxury and exclusivity.
Shopping Products
Products that consumers purchase less frequently and tend to compare on criteria such as quality, price, and style before making a decision.
Limited Distribution
A strategic choice by a company to offer its products or services at a select few outlets, often to maintain exclusivity or control over the brand image.
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