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Demand Schedule
A table that shows the quantity of goods or services that consumers are willing and able to purchase at various prices.
Nonprice Competition
A strategy used by businesses to attract customers through methods other than price, like quality, service, and brand reputation.
Product Promotion
Activities undertaken to inform potential customers about a product or service, encouraging its purchase.
Real Characteristics
Essential and tangible attributes or features of goods, services, or economic conditions that can be measured and evaluated.
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