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Utility Maximization
The economic principle whereby individuals or firms seek to allocate their resources in a way that maximizes their satisfaction or utility.
Total Utility Data
Information that measures the overall satisfaction or benefit a consumer derives from consuming a certain quantity of goods or services.
Rational Consumer
A person who systematically and logically evaluates choices to maximize their satisfaction or utility.
Consumer's Income
The total amount of money earned or received by an individual or household, which affects their purchasing power and demand for goods and services.
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