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The variable(s) in the butterfly experiment is(are) the
Modified Rebuy
A buying situation where an organization makes changes to its previous purchase orders, involving modifications in product specifications, prices, or suppliers.
New Buy
A purchasing situation in which a buyer purchases a product or service for the first time, presenting a significant decision-making process.
Buying Center
A group of individuals within an organization who are responsible for making decisions about significant purchases, evaluating options based on the company's needs.
Premanufacturing Tests
Assessments and evaluations conducted before mass production to ensure product quality and safety.
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