The ____ Rate Measures the Number of Times That Site

question 41

Multiple Choice

The ____ rate measures the number of times that site visitors click a banner or pop-up ad to connect to the advertiser's site.

• A) pop-up
• B) packet
• C) click-through
• D) cookie

---

Definitions:

Primates

An order of mammals that includes humans, apes, monkeys, and prosimians, characterized by large brains, forward-facing eyes, and opposable thumbs.

Homo Heidelbergensis

Early humans living from about 600,000 to 300,000 years ago; some scientists believe that fossils classified as Homo antecessor should be included in Homo heidelbergensis.

H. Antecessor

An extinct human species or subspecies from the Early Pleistocene of Europe, considered one of the early ancestors of modern humans.

Anatomically Modern

Describes humans who share the same range of physical characteristics as contemporary humans, typically relating to Homo sapiens species.