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Case-Based Critical Thinking Questions Case 20-1 Kyra is learning about e-mail security for a test she has tomorrow on Internet security. Answer these three questions from the sample quiz. What should you do if spam gets out of hand?
Multi-product Firm
A company that offers a variety of different products rather than focusing on a single line.
Reposition
The process of changing a product's place in the market, which can involve altering its image, price, features, or target audience to better meet strategic goals.
Substitute Product
A good or service that can replace another to fulfil the same needs or desires, offering an alternative choice to consumers.
Complementary Product
A product that adds value to another primary product, usually leading to increased demand when paired together.
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