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Diminishing Marginal Utility
The principle that the satisfaction or utility gained from consuming each additional unit of a good or service decreases as more of it is consumed over a certain period.
Indifference Curves
Indifference curves are graphs showing different combinations of two goods that provide equal satisfaction and utility to a consumer.
Budget Constraint
The cap on the combinations of goods a consumer is able to purchase, determined by their earnings and the cost of those items.
Utility
A measure of satisfaction or happiness that consumers derive from consuming goods and services.
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