What Does Gallagher Mean When He Says That "The New

question 10

Essay

What does Gallagher mean when he says that "The new color-blind ideology does not ignore race: it acknowledges race while disregarding racial hierarchy      " What happens when media defines "race only as cultural symbols that are for sale"? Do consumers of all racial groups "see" race the same way, according to Gallagher? Why might media have a different influence on the thinking of Whites than on the thinking of racial minorities?

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Definitions:

Responsiveness

An individual’s capacity to be sensitive to the communication of others, be seen as a good listener, and to make others comfortable in communicating.

Assertiveness

An individual’s capacity to make requests, actively disagree, express positive and negative personal feelings, and stand up for himself or herself without attacking another.

Amiable

A social style characterized by high responsiveness and low assertiveness. People with this style are considered relationship specialists; they enjoy working in supportive and helpful roles.

Effectiveness

The degree to which something is successful in producing a desired result or outcome.