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Bertrand and Mullainathan experimentally manipulated the perception of race by the_____of the applicant.
Efficiency
The ability to accomplish a task with the minimum expenditure of time and resources.
Entry Barriers
Factors that prevent or hinder the ability of new competitors to enter and operate successfully in an industry, including high startup costs, regulatory restrictions, and established brand loyalty.
Brand Loyalty
The tendency of consumers to continuously purchase one brand's products over others because of perceived superiority or emotional attachment.
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