What Has Been Used Extensively and Successfully in Many States

question 18

Multiple Choice

What has been used extensively and successfully in many states by opponents of gay marriage?

• A) Ballot initiatives
• B) Legislative lobbying
• C) Gubernatorial vetoes
• D) State supreme court opinions

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Definitions:

Market Segmenting

The process of dividing a broad consumer or business market into sub-groups based on shared characteristics, to target them more effectively.

Education

Education is the structured process of facilitating learning, acquiring knowledge, skills, values, and attitudes.

End-use Segmentation

A marketing strategy that categorizes potential customers based on the specific final use of a product or service.

Product-related Segmentation

The process of dividing a market into distinct groups based on specific product characteristics or consumer preferences for products.