Examlex
Pluralism focuses on interest groups and their interactions with government.
Personal Communication
Direct exchange of information or messages between two or more individuals through verbal or non-verbal means.
Mutually Beneficial
A situation or agreement that provides advantages to all parties involved.
Promotional Allowances
Financial incentives provided to retailers or distributors to support the marketing and sales of a product.
Marketing Mix
The combination of factors that can be controlled by a company to influence consumers to purchase its products, typically summarized as product, price, place, and promotion.
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