Examlex
Elite consensus among the Founders included
Psychographics
The study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research.
Communication Process
The sequence of steps through which information is transmitted from a sender to a receiver, involving encoding, medium selection, decoding, and feedback.
NASCAR
The National Association for Stock Car Auto Racing, a sanctioning body that oversees various types of auto racing in the United States.
Receivers
Consumers who read, hear, or see the message sent by a source during the communication process.
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