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Discuss the "Conservative" Bias Against Change in Organizations

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Discuss the "conservative" bias against change in organizations.

Comprehend the role and benefits of communities (of practice, interest, and brand communities) for businesses.
Identify strategies for utilizing social networks for business collaboration and brand building.
Understand ethical concerns related to content curation and user-generated content.
Grasp the concept of crowdspeaking and its application in amplifying messages.

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