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Case-Based Critical Thinking Questions Case 5-2 Dean has been using computers for some time now, but he is unfamiliar with a number of utility programs. In order to better maintain his computer, he decides to ask his coworker Andrea for advice on basic utility programs. Andrea advises Dean to remove unnecessary programs from his computer by using a(n) ____ utility.
Publicity
The act of gaining public attention or visibility for a person, product, or organization, often through the media.
Push Strategy
Directing the promotional mix to channel members to gain their cooperation in ordering and stocking the product.
Promotional Mix
A combination of advertising, sales promotion, public relations, personal selling, and direct marketing strategies used to achieve marketing goals.
Channel Members
Individuals or entities involved in the process of making a product or service available for use or consumption by a consumer or business user.
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