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Case-Based Critical Thinking Questions Case 9-1 Melissa is the network administrator for a small publishing company. As network administrator, she is in charge of maintaining the security of all the computers that are part of the company's network. Melissa also decided to use a(n) ____, which continuously monitors and analyzes the traffic allowed to and from the network to detect possible attacks as they are occurring and block them.
Bonus Volume
Additional quantity or access provided to consumers as an incentive for purchases, often used as a sales or marketing strategy.
Complementary Sampling
A marketing strategy where customers are given free samples of products that complement a main product to enhance overall sales.
Free Goods
Products or services offered at no cost to the consumer, often as part of a promotional strategy.
Product Placement
A marketing strategy where branded goods or services are placed in a context usually devoid of ads, such as movies, TV shows, or news programs, for promotion.
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